jatiN mahindrA doT coM

Marketing Should Be About “And” Rather Than “Or”

You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached...

Liveblogging: The State Of The Search Union (Google, Yahoo & Experts)

Watch the Keynote live at live.webpronews.com. At SMX West in Santa Clara, the State of the Search Union keynote is taking place today. It’s moderated by Chris Sherman, Executive Editor of Search Engine Land, and features SEL Contributing Editor Vanessa Fox, Google Analytics Evangelist Avinash Kaushik, Yahoo Director of Search Marketing David Roth, and Misty Locke, President, Range Online Media...

If You Care About Search, You Must Care About Social Media

All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing’s deals with Twitter and Facebook. You can see it in Yahoo’s new Twitter tab for news results. You can see it in Google’s Social Search lab. Really you can see it in everyday search results. Do you consider a social presence...

SEO Checklist with Vanessa Fox

When you are evaluating your website from an SEO/Indexing/Crawlability perspective there are a few things to keep in mind and some important questions you may not be asking yourself. What questions are you asking yourself? Share with WebProNews readers. I managed to catch up with Vanessa Fox at the SMX Advanced show in Seattle last week.  We talked at length about some of the things you need...