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Google Analytics API Gets New Features

Google has launched some new features for the Google Analytics API. These include support for advanced segments and 48 new metrics around goal performance, as well as goal configuration data. "With advanced segmentation, you can look beyond your aggregated data and peer into the nuances of traffic and visitor activity on your site," says Nick Mihailovski of the Google Analytics API Team....

You May Get More Traffic from Twitter Than You Realize

If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own. Is Twitter a significant traffic source for your site? Comment here. If you’re not seeing much traffic from Twitter, there is a chance it’s...

Google Launches Analytics for Mobile Apps

Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week’s expansion of mobile reporting features are now available for mobile apps as well. There are 2 categories of user interaction that you can track, which are pageviews and events. Developers can determine when their apps should trigger pageview requests, since they don’t contain...

Google Analytics Gets a Bunch of New Features

Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence. It is the intelligence aspect, which Google places the most prominence on, and this comes in the form of a feature called "Analytics Intelligence," which will provide users with automatic alerts of significant changes in...

Correcting Your Web Analytics Mistakes

WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation. We spoke with Brian Clifton, author of the book Advanced Web Metrics with Google Analytics, and E-Nor President Feras Alhlou, who Google itself has even had as a guest author on the Official Google Analytics Blog. Do you struggle to get the most out of...

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature. Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number...

Adobe Seeks to Expand its Analytics Horizons

Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash. "Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," says Shantanu...

Deeper Analytics for YouTube Videos

YouTube has released a few new features for YouTube Insight, the site’s video analytics offering. These are: - Discovery over time - Views from mobile devices - Views from subscribers The Discovery Over Time feature is really a combination of two existing features – the ability to track a video’s view count/popularity over time, and the Discovery section that shows how viewers found...

Facebook Pages to Get Click Through Rates

If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging. BuzzMarketing Daily discovered that there is a blurb in the Fan Interaction Dashboard, which you can get to by clicking "learn more" from the Facebook Insights page, which talks about a...

Determining Your Website’s Traffic On The Social Web

The social web has almost relegated website traffic to a shoulder shrug of a statistic  for some. But the number of people of visit your website or blog is an important measure of your reach or exposure. However, many people make a mistake in analyzing or even determining a website’s traffic. And the social web is partially to blame. RSS feeds change not only the metric, but the information...

7 Steps for Creating a Web Analytics Culture

You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week. Alhlou says there is a quote from Albert Einstein that C-level executives, marketing managers and analysts should keep...

TweetMeme Bringing Analytics to the Retweet Table

TweetMeme didn’t take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package. "We know that publishers/blogs use our button to get further traction, but that is only one side of the coin," says TweetMeme’s Nick Halstead. "How...

Google Analytics in Excel

In case you missed it, last week the Google Analytics blog highlighted some of the major services which allow you to integrated Google Analytics data right inside of Microsoft Excel. VBA Macros – The simplest solution of them all. Mikael Thuneberg’s page explains how to make API requests directly from Excel using VBA Scripts and includes a pre-built Excel worksheet to get you started. The...

Mouse Click Heatmaps by ClickTale

ClickTale, a company known for its form/link analytics and usability tools just launched a new addition to their suite of products: Mouse Click Heatmaps. The new Mouse Click heatmaps can detect any mouse click on your website and provide a heatmap type report showing exactly where users clicked. linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor = "FFFFFF";...

SES SJ: Turn Web Analytics into a Money Making Machine

SES San Jose 2009 is off to a rockin’ start and this afternoon I’m sitting in a session about turning web analytics into money. Avinash Kaushik, from Google, shared this #1 rule with the audience: Don’t Stink! If you do, nothing else matters. To get started, figure out which pages Google has determined are your home pages (i.e. the pages they send traffic to) and fix those pages...