jatiN mahindrA doT coM

How Important is Your Domain Name to Your Brand?

How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the "yourbrandhere.com" URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that’s something to consider in itself. As Monte Cahn, Founder...

As SERPs Get More Complicated, Focus on Relevant Elements

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does...

Marketing Should Be About “And” Rather Than “Or”

You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached...

Google’s Matt Cutts Talks Caffeine, PageRank, PuSH, Buzz, and Much More

In case you missed it, WebProNews streamed a live interview with Google’s Matt Cutts today from SMX West in Santa Clara. It’s hard to narrow down the discussion to a singular topic, but here are some of the things touched upon in the video: - The status of Google’s Caffeine update (nothing’s wrong, they’re just being careful.) - Site Speed as a ranking factor – settle...

Talking Bing/Yahoo Integration with Yahoo Search

As you know, Microsoft and Yahoo were recently granted regulatory approval on their search and advertising deal, and we’ve discussed what this might mean for search engine optimization. WebProNews stopped by the Yahoo Headquarters in Sunnyvale before heading to SMX West in Santa Clara this week, and talked with Shashi Seth, Sr. VP of Yahoo Search Products about the deal, how it will be integrated,...

SEO and Social Media Matter for Press Coverage

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about. Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from...

Google Talks Marketing Implications of Social Search

It’s no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user’s web searches, which would be one in five searches. One way that Google personalizes search results is with its social search feature, which it launched in...

Look for Ways to Manage Your Social Media Time Better

Time is a valuable resource, and that’s why it is more important than ever to manage your time wisely. "Typically in the SMB space, people have very little resource[s], so you see people trying to get a lot done with a very small staff – maybe one person in their marketing department trying to do it all," Kim Albee, CEO of Genoo told WebProNews in a discussion at the Online Marketing...

Track How Effective Your Online Marketing Efforts are Offline

Tracking offline conversions has been a challenge for businesses for years. As long as the Internet has been widely used to drive business, tracking online marketing efforts to offline purchases has been no easy feat, but while there is no silver bullet approach, rest assured, there are ways to make it easier. For brick and mortar businesses, obviously a large percentage of their conversions take place...

Why Even Local Search is Becoming More Real-Time

As the web quickly becomes becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world. While sharing one’s location can present its own set of dangers, as PleaseRobMe bluntly reminded everybody...

Regen’s New Light Powered Products

Living ‘green’ seems to be a growing theme to help make our planet become a more eco-friendly environment. While at CES 2010, WebProNews discovered a new device that can lead us in that direction. A sun powered charging product by Regen called the ReNu tablet. Regen produces personal and home electronics that make creating your own power possible, by using sun light. The ReNu tablet is...

Polaroid Aims to Recapture Tradition in the Digital Age

Jon Pollock, Polaroid’s Chief Marketing Officer, spoke with WebProNews about the new addition to their Polaroid collection during CES 2010 in Las Vegas. In 2008 Polaroid ended its line of Instant Film cameras, but  the company has decided to bring back its traditional Polaroid OneStep camera. Althought the Polaroid camera will contain many of the same qualities as previous ones, this time...

Intel and Cineform Create 3D Video

3D video is a growing interest among many individuals today. Intel and Cineform have come together to make it possible to make your own 3D video. WebProNews caught up with an Intel representative at CES 2010 to discover more on Intel and Cineform’s new 3D video. Although the 3D process would seem to be very complex and involved, Intel insists it isn’t. The basic setup is simple with 2 cameras...

Ford Shows You Can Have Your Office in Your Truck

As we discussed before, Internet-ready vehicles were one of the more interesting themes throughout the recent Consumer Electronics Show (CES) in Las Vegas. One vehicle in particular that WebProNews got an up-close look at was the 2011 Ford Super Duty, which the company refers to as a "contractor’s dream." Checking out the truck, it’s not hard to see why they would call it that....

It’s A Watch, But It’s a Phone

There were plenty of cool things on display at the Consumer Electronics Show (CES) in Las Vegas earlier this month. The Waveface stuff from ASUS was proof of that. Another example would be the cell phone watch from Kempler & Strauss – the W Phonewatch. According to the company, it’s the world’s smallest full-function GSM unlocked cellphone watch. It’s bluetooth-enabled,...