Relationship Chaining: Building and Activating a Community
A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy. I would be willing to bet that this is the same in other low involvement exchanges on platforms like Digg or Facebook. Of course, people ARE talking about brands...
January 27th, 2010 by admin
Learn Word-Of-Mouth With The Supergeniuses
When I got home Thursday, I had a package waiting. It was from Andy Sernovitz, the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec. 16 called, “Word of Mouth Supergeniuses.” You can learn more on the event website, but keep reading first. The package contained a yellow T-shirt. I unfolded it and read the front. It’s a shirt...
November 21st, 2009 by admin
Blogs Can Still Drive Big Traffic
You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I’ve always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user. But blogging is so five years ago right? It’s all about microblogging and status updates now isn’t it? If you think that’s...
September 8th, 2009 by admin
