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Confirmed: Yahoo’s SVP Of Revenue To Quit

Joanne Bradford started at Yahoo about a year and a half ago, assuming the title "Senior Vice President, U.S. Revenue and Market Development."  Now, a fresh report’s indicated that the high-ranking exec is on her way out again, ready to take a position at Demand Media. Kara Swisher wrote earlier, "According to several sources . . . Bradford is planning on leaving the Internet...

Yahoo Makes Strides In Entertainment Search

If Yahoo has its way, it’ll soon be the place to go for information about movies, TV shows, and the celebrities who star in them.  Yahoo announced several upgrades to its search engine this morning, and they’re all meant to make entertainment-related queries turn up much better results. A Yahoo representative told WebProNews, "Today Yahoo! Search is unveiling new ways for people...

Critical: Improve Your Mobile Search and Advertising Strategy

A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has. Based on comments in a recent keynote, Microsoft CEO Steve Ballmer doesn’t seem to think PC use is going to drop too much, but he did say, "Mobile queries are just going to keep...

Motorola Goes Bing on Android-Based Devices

Motorola has announced a "global" alliance with Microsoft, which will see Bing used as the default search engine on Motorola Android-based devices. The move begins in China, where obviously there is some turmoil between Google and that country, but again, this is being called a "global" alliance that is "launching" in China. Motorola says that users will get a pre-loaded...

More Than Half Of March Madness Fans Will Watch Online

With the 2010 NCAA Men’s Basketball Tournament starting next week (March 16), it’s no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast. Among those planning to follow the tournament online or on a mobile device, a majority will visit ESPN.com (69%). Other branded...

Yahoo on Microsoft Deal Benefits for Advertisers, Consumers, Publishers

Yahoo’s line of thinking with regards to the big Microsoft/Yahoo search and advertising deal is that it will benefit both Microsoft and Yahoo’s advertisers, as well as consumers and publishers. It will benefit advertisers because it will increase search volume, with results from both Bing and Yahoo being taken into consideration. It will benefit consumers because by combining advertisers...

Yahoo Gets Stock Boost From “Outperform” Rating

Although this turned out to be a pretty "meh" day for the stock market as a whole – the Dow and S&P 500 slipped a little bit, while the Nasdaq didn’t gain much – Yahoo investors should be feeling pleased.  Yahoo’s stock rose by a significant amount as an analyst rated it "market outperform," up from "market perform." Sameet Sinha of JMP...

Yahoo “Infusing Mobile Through The Organization”

Yahoo’s approach to the mobile market is about to change in a very noticeable way.  Indeed, Yahoo’s mobile division will more or less cease to exist as a separate entity, with mobile becoming something of a company-wide concern. One important note: no layoffs have been announced.  "We are infusing mobile throughout the organization, rather than having a specific team for...

Talking Bing/Yahoo Integration with Yahoo Search

As you know, Microsoft and Yahoo were recently granted regulatory approval on their search and advertising deal, and we’ve discussed what this might mean for search engine optimization. WebProNews stopped by the Yahoo Headquarters in Sunnyvale before heading to SMX West in Santa Clara this week, and talked with Shashi Seth, Sr. VP of Yahoo Search Products about the deal, how it will be integrated,...

Yahoo’s Bartz Keen On Making Acquisitions

Believe it or not, Yahoo has a market cap of about $22 billion, and the company intends to put some of that money to good use in the near future.  Carol Bartz stated at the Transformation 2010 conference that she intends to acquire more stuff this year. In response to what could have been a "yes" or "no" question concerning acquisitions in 2010, Bartz answered "absolutely,"...

Yahoo Adds Facebook Contact Import Ability

Yahoo Mail users should find it considerably more convenient to get in touch with their friends and acquaintances from now on.  Today, Yahoo and Facebook made it possible for those users to add their Facebook friends’ email addresses to their Yahoo Contacts lists. The benefits should be obvious.  A post on the Yahoo Mail Blog pointed out, "So when you are on Yahoo! Sports and you...

Liveblogging: The State Of The Search Union (Google, Yahoo & Experts)

Watch the Keynote live at live.webpronews.com. At SMX West in Santa Clara, the State of the Search Union keynote is taking place today. It’s moderated by Chris Sherman, Executive Editor of Search Engine Land, and features SEL Contributing Editor Vanessa Fox, Google Analytics Evangelist Avinash Kaushik, Yahoo Director of Search Marketing David Roth, and Misty Locke, President, Range Online Media...

How Much Is Mobile Going to Change the Search Market?

More people have the web in the palm of their hands than ever before. Smartphone usage isn’t exactly slowing down, and for that reason, the search market might get shaken up considerably in the coming months. Google has long dominated the search market, and to this day continues to do so. There is nothing indicating that will change in the near future, but the rise of smartphones and deals among...

Yahoo Mobile Europe Manager Quits

Almost exactly one month ago, the Yahoo Mobile Blog launched, and nine new posts have been made since, signaling that the company really is interested in mobile tech.  Unfortunately, one of Yahoo’s mobile execs has decided to part ways with it at this juncture. Mitch Lazar, Managing Director and General Manager of Yahoo Mobile Europe, is leaving Yahoo after about five years.  According...

Will Bing Powering Yahoo Make SEO Easier?

There is an interesting discussion going on in our WebProWorld forum about search engine optimization post Microsoft-Yahoo deal. For those unfamiliar with the topic, Microsoft and Yahoo recently gained regulatory approval on a search and advertising deal announced last year, which will see Yahoo using Bing’s algorithm in its search results. The discussion is about whether or not this means businesses...