Amazon Completes Acquisition of Zappos

Update: Amazon announced the completion of its acquisition of Zappos.com today. The Zappos management team will remain intact, and Zappos will operate independently with its headquarters in Las Vegas. Original Article: Zappos CEO Tony Hsieh sent an email to Zappos employees today informing them that Amazon is becoming the only shareholder of Zappos stock. The following video from Jeff Bezos was also...

Does Your Company Practice SEM And SEO?

At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I’m not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation… The event is pretty heavily...